B2B Sales · Toronto
I'm Zaafir, a B2B sales professional with a psychology background and experience in Toronto and Singapore. I've closed clients through cold outreach, managed a 40+ founder pipeline in HubSpot, and I use data to understand how buyers actually decide.
About Me
I studied psychology at the University of Waterloo, and it shapes how I sell. Buyers rarely decide on logic alone, so I focus on understanding what actually moves them, then write outreach and messaging that speaks to it.
My experience spans founding a small digital consultancy, managing a startup founder pipeline at the Toronto Business Development Centre, and analyzing prospect funnels at the National University of Singapore.
I'm a straightforward communicator who brings positivity to every challenge, and I'm looking for B2B sales roles where I can build pipeline and close.
What I Bring
Outbound, pipeline, and the data to know what's working.
B2B prospecting through cold email and LinkedIn, discovery calls, lead qualification, and closing. I open with audit-style insights instead of generic pitches.
Pipeline management, lead scoring, and lead nurturing in HubSpot CRM, with automated sequences that free up time for high-intent conversations.
SQL, Excel, Google Sheets, GA4, and KPI dashboards to find where prospects drop off and which messages move them to act.
Outreach and proposal copy that turns technical deliverables into plain-language business outcomes, refined through A/B testing.
A psychology background applied to the purchase process: why emotion often outweighs logic, and how to meet buyers where they are.
Competitive research on pricing, positioning, and channels to guide go-to-market decisions and where to spend.
Experience
Closing clients, running pipeline, and finding what moves buyers, in Toronto and Singapore.
Lutalica (Digital Consultancy) · Toronto
Toronto Business Development Centre · Toronto
National University of Singapore (NUS-ISS) · Singapore
Growth Analyst Case Study · B2B corporate gifting platform
Off the Clock
A few things that keep me curious outside of work.
Books on psychology, persuasion, and how people think. I keep a running list of the ones worth your time.
Browse my bookshelf →Big questions about how we think, decide, and live, and what they mean for everyday choices.
How good stories hold attention, from books and film to the best sales pitches.
Building small systems and workflows that take repetitive work off the plate.
Let's Talk
I'm looking for B2B sales roles where I can build pipeline and close. Whether it's a role, a referral, or just a conversation, I'd love to hear from you.