I'm Zaf — a marketing specialist passionate about building email campaigns and digital strategies that drive real engagement. Based in Toronto, I help brands tell stories that resonate.
I believe great marketing starts with understanding people — what they need, what inspires them, and how they want to be spoken to. My focus is on email marketing and digital campaigns that feel personal, not promotional.
With a foundation in marketing strategy, content creation, and analytics, I bring a detail-oriented and data-informed approach to every project. I'm always looking for the story behind the numbers.
Currently seeking entry-level opportunities where I can contribute to ambitious email and digital marketing programs in Toronto's vibrant business community.
Blending creativity with analytics to build marketing that works.
End-to-end email marketing — from strategy and copywriting to A/B testing, segmentation, and performance analysis using tools like Mailchimp and HubSpot.
Turning data into action with Google Analytics, campaign reporting, and KPI tracking to continuously optimize marketing performance.
Writing compelling copy for emails, social media, blogs, and landing pages that align with brand voice and drive conversions.
Managing content calendars, community engagement, and paid social campaigns across LinkedIn, Instagram, and emerging platforms.
Developing integrated digital marketing plans that connect SEO, email, social, and paid media into a cohesive funnel.
Crafting authentic narratives that build trust and loyalty, turning audiences into advocates through consistent, human communication.
A sample of work that showcases my approach to marketing.
Redesigned a 5-part onboarding email sequence, improving open rates and click-through with personalized subject lines and segmented content.
Developed and executed a content calendar across LinkedIn and Instagram, growing follower engagement through data-driven posting strategies.
Coordinated a multi-channel launch campaign including email drips, social teasers, and landing page copy that drove pre-launch sign-ups.
I'm currently looking for entry-level marketing opportunities in Toronto. Whether it's a role, a project, or just a conversation — I'd love to hear from you.